Advertising in the UK

An advertising agency is looking for any company that wants to be made public to consumers about the products or services it offers. Nowadays, competition in every field is extremely high, and finding an advertising agency is profitable for every business. Advertisers were originally hired to boost demand for products not paid by manufacturers. Consequently, […]

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Types of Advertising

Types of advertising can be differentiated according to advertising techniques of communication with users. They are ATL (Above the line), BTL (Under the line) and TTL (Through the line). ATL is (ad over the line) – media advertising;BTL (line art) – not media advertising.TTL combines ATL and BTL, with one form of marketing communication being […]

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Contextual Advertising on the Global Network

Contextual advertising is a form of targeted advertising for ads appearing on websites or other media, such as content displayed on mobile browsers. The ads themselves are selected and presented by automated systems based on the content displayed to the user. Purposeful or not, when a person searches for something in the search engines or […]

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After how long does content marketing start generating sales?

Content marketing is now the future of business, a backbone for the development of internet marketing in general. Implementing a content marketing strategy takes time. The question is, how long? Some people soon decided to test the idea of ​​content marketing and expect very fast results. For them, implementing a marketing strategy means: Yesterday I […]

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The positioning of online advertising

Positioning an online ad gives you great potential to generate revenue, provided your product is of high quality. If you can convince consumers that your product is really good and why it should be purchased, then they will probably buy it. Internet advertising is a form of non-personal presentation on the Internet of information about […]

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Online advertising and 15 interesting statements about its future

The rapidly changing advertising landscape has generated a great deal of discussion about what to expect from online advertising in the near future. Almost all experts agree that the future of online advertising will be customized, automated, experimental and measurable. During the Adobe Think Tank Discussion at Advertising Week 2017, Phil Gogran, Chief US Integration […]

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Facebook for digital marketing

Why you should choose Facebook for digital marketing. Marketing is the key to any business success. If you are already an entrepreneur or planning to get started this year, it is very important to have your marketing strategy right away. You need to set a budget and try one marketing channel once to evaluate your […]

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Internet and advertising

Advertising has long become not only an engine of commerce and our whole life. It has conquered the entire information space. Newspapers and glossy magazines, splendid billboards and other means of outdoor advertising, ad spreading and colourful illustrations on the streets, in public transport, have become commonplace in modern life. Even English publicist Macaulay says […]

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What is mobile marketing: examples, technologies and tools

Mobile marketing: what it is and why it is needed. According to statistics, about 40% of online purchases are made through mobile versions of websites or mobile applications. In order not to lose this lion’s share of customers, you need to become familiar with mobile marketing. The beginning of mobile marketing has been around since […]

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Ways You Shouldn’t Promote Your Website

What you should not do when promoting your site. Trying to attract as many visitors to the site as possible, some webmasters and “optimizers” have tried and tried to use various tricks, tricks and dishonest methods in an attempt to deceive search engine users and crawlers. The fight against such cunning optimizers and those who […]

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Content marketing or buying links?

Content marketing or link buying, which one to choose? Why does buying an external reference table stop producing results? Search engines have learned to deal with SEO manipulations, which undoubtedly include the purchase of external links. Outsmarting search engine algorithms and solving our SEO tasks in this way is no longer that simple. By itself, […]

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Internet marketing – comprehensive promotion in the network

Internet marketing is a complex of activities aimed at achieving high sales results on the network. This complex covers all phenomena, starting with the development of the strategy and ending with the methods of retaining customers. Strategy development Strategy development includes 4 elements: ⦁ Target Audience and Demand Analysis; ⦁ Market research on similar competitors’ […]

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