Contextual advertising is a form of targeted advertising for ads appearing on websites or other media, such as content displayed on mobile browsers. The ads themselves are selected and presented by automated systems based on the content displayed to the user.
Purposeful or not, when a person searches for something in the search engines or just visits certain sites, he or she is monitored, his or her behaviour is analyzed.
And after a few open sites, you notice that they urge you to download a book if you have previously filled out your e-library, or suddenly an advertisement appears on all sorts of tourist routes if you are looking for a place to rest. Sometimes such monitoring is annoying. Especially if you were looking for some information about your friend’s new car and you didn’t have one, but the ads on different sites annoy you with ads for window tinting, car sales or car loans.
And sometimes many contextual ads even help you make your choice. For example, you want to install an air conditioner in the summer. Which company to stop if the search engine shows dozens? Quickly pay attention to contextual advertising, in which even the price is often written. Two or three clicks and the company was found. That being said, fast and efficient.
It is difficult for a novice to take advantage of contextual advertising services to think about what to write in advertising. After all, this is not a site or even an article. Advertising consists of a maximum of two sentences that should attract the person who sees it so that it clicks on the link. It is a good idea for contextual advertising to identify the distinctive feature that sets you apart from the competition. The value of the goods offered, free delivery or installation, stocks and discounts. On the other hand, there is no need to entice the visitor. He hopes for free shipping, and it only turns out to be a purchase for a certain amount. It is very easy for a visitor to go to another site, so no one will hold the supposed free shipping.
Really good contextual advertising can only be done by a professional. Also, professional advertising companies also provide their clients with a full activity report, giving full access to special programs to visually monitor the effectiveness of contextual advertising. Knowing the basics of online advertising is fun, but if you want more specific results, it’s worth trusting professionals.